FAQ’S

What is “SEO”?

SEO stands for “Search Engine Optimization.” It’s the process of improving your website or content so it shows up higher in search engine results (like Google).

When your blog posts, website pages, or product listings are SEO-optimized, they’re easier for people to find online — which can lead to more clicks, more visitors, and more opportunities to connect with your audience.

Think of it like organizing a library: SEO makes sure your content is on the right shelf, with the right label, so the right people can find it.

What is considered a “branded graphic’?

A branded graphic is a custom-designed visual that reflects your brand’s unique style, colors, fonts, and voice. It helps your content stand out and stay consistent across platforms.

These graphics are tailored specifically for your business and can include:

  • Social media posts or quote cards

  • Promotional flyers or announcements

  • Event graphics or service highlights

  • Instagram story templates or reel covers

  • Email headers or blog visuals

  • + More!

Think of it as your brand, visually speaking — polished, professional, and instantly recognizable to your audience. Branded graphics make your content feel cohesive, intentional, and unmistakably “you.”

What is Copy and Copywriting?

Copy refers to the written words used in marketing and communication — from your website and social media captions to email campaigns, landing pages, and blog posts.

Copywriting is the art and strategy of writing those words in a way that connects with your audience and encourages them to take action — whether that’s clicking, signing up, donating, or buying.

Great copy is:

  • Clear and compelling

  • On-brand and consistent

  • Written with your audience (and goals) in mind

Think of copy as your brand’s voice. It tells your story, explains your value, and invites your audience to take the next step.

Why add a blogging/copywriting service?

Copywriting brings strategy and storytelling to life. Whether it’s a monthly blog post or optimized web content, great writing boosts SEO, builds trust, and strengthens your brand voice across platforms.

What is Engagement on Social Media?

Engagement refers to the active interactions you (or your brand) have with your audience on social media — things like:

  • Responding to comments and DMs

  • Liking and replying to follower content

  • Participating in conversations within your niche or community

  • Building genuine relationships that grow your reach and trust

While posting great content is important, engagement is what turns followers into loyal supporters. It tells the algorithm your content is valuable, increases visibility, and builds real connection, which is critical for growth.

Please Note: Engagement services are only available within Signature Packages.
Because authentic engagement takes time and consistency, I offer this service exclusively as part of my full-service packages where I can manage your brand voice and presence more intentionally.

Do you offer discounts on bundled À La Carte Services? Is a package better for me? Where do I start?

I believe in flexible solutions — because no two brands are alike.

If you’re looking for support in just one or two areas (like social media management and email marketing), you’re welcome to choose à la carte services. And when you bundle multiple à la carte offerings together, I do provide custom discounts to make sure you get the most value for your investment.

However, if your business needs consistent strategy, visual branding, and messaging across multiple platforms, one of my Signature Packages might be the better fit. These curated packages offer built-in savings, deeper support, and ongoing guidance designed for long-term growth.

Still not sure what’s best for you?
Let’s chat! I’ll help you choose the option that works best for your goals, team, and timeline.